PepsiCo in Mexico: Anatomy of an Affiliate’s Exposure: Case Analysis
Number of pages:
7
ABSTRACT:
This is a 7 page paper which provides an analysis of the competitive position of PepsiCO in comparison to Coca-Cola in Mexico in 1993-1995.
The bibliography has 4 sources.
FILE NAME:
File: D0_JHPeps.rtf
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